Kiss 106.1, the radio station we usually listen on our way to work everyday recently ran a contest for the best commercial that user’s could come up with. Now, I had heard of contests for the best slogan or the best punch-line before, but this is the first time I’ve heard of anyone holding a user-submitted-commercial contest.
So, has Web 2.0 finally hit mainstream?
Is user-generated-content really the future? Or is this just a result of Kiss 106.1 cutting their ad budget by an order of magnitude.
Philosophical questions aside, here’s the winning entry:
All other entries are at http://www.jackieandbender.com/KISSTV3.htm. Most are pretty lame!