User generated ads

Kiss 106.1, the radio station we usually listen on our way to work everyday recently ran a contest for the best commercial that user’s could come up with. Now, I had heard of contests for the best slogan or the best punch-line before, but this is the first time I’ve heard of anyone holding a user-submitted-commercial contest.

What makes this contest really unique is the fact that you submit entries by uploading your entry to YouTube and tagging it with “kiss 1061 commercial contest“.

So, has Web 2.0 finally hit mainstream?

Is user-generated-content really the future? Or is this just a result of Kiss 106.1 cutting their ad budget by an order of magnitude.

Philosophical questions aside, here’s the winning entry:



All other entries are at Most are pretty lame!

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